Alex Allen

PIZZA EXPRESS YOURSELF. PIZZA EXPRESS.
Agency: Pink Squid   Copywriter: Dave Barrett                                                                                                                                                                            

RAD AWARD FINALIST
CIPD SHORTLIST: EMPLOYER BRAND, WEBSITE, COPY & EFFECTIVENESS                                                                                                                            

BRIEF: To launch Pizza Express’ recruitment drive, SOLUTION: Targeting unique individuals, we RESULTS: Estimates for applicants were around
as part of their relaunch, and attract new staff to run created the ‘Pizza Express Yourself’ campaign, 200 mark. Our campaign attracted over 1,200 and,
a number of their newly opened restaurants. to recruit people with a certain Je ne sais quoi. as a result, another recruitment centre was opened.