THE ORCHID. LEXUS LS.
Agency: Kitcatt Nohr Digitas Copywriter: Dave Barrett
DMA GOLD. BEST AUTOMOTIVE
BRIEF: To create a Direct Mail campaign to engage SOLUTION: To demonstrate the level of refined RESULTS: 64 prospects went on to buy a Lexus,
prospects and inform them of the launch of the new luxury and autonomous technology within the LS, with 23 buying an LS. The LS sells for between LS that was about to come to market. we grew 50 orchids in one, documented the story £71,995 and £99,495. These 23 sales represent an
and hand delivered them to 1,000 prospects. amazing ROI of 13:1 for a single communication.
