MY STARBUCKS REWARDS. STARBUCKS.
Agency: Kitcatt Nohr Digitas Copywriter: David Barrett Creative Director: Ben Golik
BRIEF: To launch Starbucks’ new to loyalty SOLUTION: We created and launched the RESULTS: The programme aquired a new database
programme and CRM comm’s platform. My Starbucks Rewards programme to target of customers won a DMA Bronze and, ultimately,
new and current customers with news, offers saw an 812% increase in auto top up.
and launch the new mobile app.