DOG DAYS. DOGS TRUST
Agency: Kitcatt Nohr Creative Director: Jamie Tierney Copywriter: Claire Phillips
BRIEF: Create a DRTV campaign to drive donations SOLUTION: Subverting the poem 'Monday's Child' RESULTS: In the first month Dogs Trust saw an increase
to Dogs Trust helping them care for, and rehome, we created the 'Dogs Days' campaign highlighting of 20% in direct donations as a result of the campaign.
the 16,000 dogs that come through their doors the problem of perpetual dog abuse and the
every year. importance of the work Dogs Trust carries out.