Lee Kum Kee. Chinese Wonderland
Agency: Media Bounty Copywriter: Tom Lee
BRIEF: Chinese New Year is not only a time of fantastic celebration but a time of fantastic food. We were tasked with
creating a campaign that puts Lee Kum Kee at the fore of peoples minds when creating their Celebration Feasts.
SOLUTION: With Chinese New Year 2023 the year of the water rabbit, we sent people down a veritable rabbit hole
into a Chinese Wonderland to bring to life the wonderful array of cuisine and flavour experiences that can be had
with Lee Kum Kee.
RESULTS: TBC. Work currently live across VOD platforms, digital and social throughout Europe.
Lee Kum Kee. Unleash Your Soyper Powers
Agency: Media Bounty Copywriter: Tommy Lee
BRIEF: The pros already know about Lee Kum Kee’s superior product quality. We needed to show the
value to everyday cooks, proving that the whole, deliciously versatile Soy Sauce range can elevate dishes,
whatever the cuisine.
SOLUTION: Introducing the Soy-per Heroes! Lee Kum Kee’s soy sauce range, personified in superhero form.
on a quest to banish the bland from the kitchen. Igniting the excitement of home cooks, and allowing them
to show off their own culinary superpowers.
RESULTS: TBC. Work currently live across VOD platforms, digital and social throughout Europe.