DUST MAGNET
MR SHEEN
Agency: Euro RSCG
Copywriter: Mick French
BRIEF: To launch Mr Sheen’s new Dust Trap technology, designed to attract dust particles at a molecular level, as cleaning product for modern homes.
SOLUTION: We turned the can into a literal dust magnet, to emphasise the power of the novel new technology.
RESULTS: Our ad ran in national press, drove a 12% increase in sales and raised awareness of the new technology.