Be Your Berry Best. Ocean Spray.
Agency: Media Bounty Copywriter: Tommy Lee
BRIEF: Ocean Spray is all about the power of the cranberry. Whilst brand awareness was high, consideration was low. Customers didn’t understand the benefits Ocean Spray’s products could have on their health and wellbeing. The single-minded comms objective for the campaign was to make Ocean Spray relevant to their target audience, 35–50 year old women.
SOLUTION: The answer, was our Be Your Berry Best campaign. Being your berry best is about finding something from within. A positive push that allows you to make every day, your day, whatever that looks like. Ads centred around the real stories of real women going against the grain, and doing what they love.
RESULTS: VOD platforms led to high, non-skippable, reach generating 2.27 million impressions, all watching the video all the way through. 3.57% of people who saw the ads converted to buy Ocean Spray products during the campaign period. Our view through rate exceeded benchmarks, at 73%.