TRAINED FOR LOVE. DOGS TRUST.
Agency: Kitcatt Nohr Digitas Copywriter: Claire Phillips
BRIEF: To create a rehoming campaign for Dogs Trust and challenge the misconception that all rescue dogs are problem dogs with emotional issues.
SOLUTION: We created the ‘Trained For Love’ campaign to show that Dogs Trust dogs are not only rehabilitated, but trained to be loved.
RESULTS: Centres saw an increase of 3,000 visitors in the 1st three weeks alone, with 90 dogs rehomed and 100’s more booked for rehoming.
