PIZZA EXPRESS YOURSELF. PIZZA EXPRESS.
Agency: Pink Squid Copywriter: Dave Barrett
RAD AWARD FINALIST
CIPD SHORTLIST: EMPLOYER BRAND, WEBSITE, COPY & EFFECTIVENESS
BRIEF: To launch Pizza Express’ recruitment drive as part of their relaunch and attract new staff to run a number of their newly opened restaurants.
SOLUTION: Targeting unique individuals, we created the ‘Pizza Express Yourself’ campaign to recruit people with a certain Je ne sais quoi.
RESULTS: Estimates for applicants were around the 200 mark. Our campaign attracted over 1,200 and,
as a result, another recruitment centre was opened.