Alex Allen

THE ORCHID. LEXUS LS.                                                                                                                                                                  
Agency: Kitcatt Nohr Digitas   Copywriter: Dave Barrett

DMA GOLD. BEST AUTOMOTIVE

BRIEF: To create a Direct Mail campaign to engage prospects and inform them of the launch of the new inform them of the launch of the new LS that was about to come to market

SOLUTION: To demonstrate the level of refined luxury and autonomous technology within the LS, we grew 50 orchids in one, documented the story and hand delivered them to 1,000 prospects.

RESULTS: 64 prospects went on to buy a Lexus, with 23 buying an LS. The LS sells for between £71,995 and £99,495. These 23 sales represent an amazing ROI of 13:1 for a single communication.