MY STARBUCKS REWARDS. STARBUCKS.
Agency: Kitcatt Nohr Digitas Copywriter: David Barrett Creative Director: Ben Golik
BRIEF: To launch Starbucks’ new loyalty programme and CRM comms platform.
SOLUTION: We created and launched the My Starbucks Rewards programme to target new and current customers with news, offers and launch the new mobile app.
RESULTS: The programme acquired a new database of customers, won a DMA bronze and, ultimately saw an 812% increase in auto top up.