DOG DAYS. DOGS TRUST
Agency: Kitcatt Nohr Creative Director: Jamie Tierney Copywriter: Claire Phillips
BRIEF: Create a DRTV campaign to drive donations to Dogs Trust helping them care for and rehome the 16,000 dogs that come through their doors every year.
SOLUTION: Subverting the poem 'Monday's Child' we created the 'Dogs Days' campaign highlighting the problem of perpetual dog abuse and the importance of the work Dogs Trust carries out.
RESULTS: In the first month Dogs Trust saw an increase of 20% in direct donations as a result of the campaign.