LEXUS IS. VIRTUAL DASHBOARD
Agency: Kitcatt Nohr Digitas Copywriter: Lu Dixon
DMA SHORTLIST. BEST DIRECT MAIL
BRIEF: To create a piece of disruptive Direct Mail to SOLUTION: We created an innovative piece of digital DM. RESULTS: Whilst converting a large number of
engage prospects in the run up to the launch of A slick, embossed outer, based on the front spindle grill, prospects to purchasing customers, the pack
the stylish new Lexus IS F Sport. of the IS housed a brochure where prospects could watch was shortlisted for the Best Direct Mail at the
a personalised film via their smartphone, when placed on Direct Marketing Awards.
the first page.
