LEXUS IS. VIRTUAL DASHBOARD
Agency: Kitcatt Nohr Digitas Copywriter: Lu Dixon
DMA SHORTLIST. BEST DIRECT MAIL
BRIEF: To create a piece of disruptive Direct Mail to engage prospects in the run up to the launch of the stylish new Lexus IS F Sport.
SOLUTION: We created an innovative piece of digital DM. A slick, embossed outer, based on the front spindle grill of the IS housing a brochure where prospects could watch a personalised film via their smartphone, when placed on the first page.
RESULTS: Whilst converting a large number of prospects to purchasing customers, the pack was shortlisted for the Best Direct Mail at the DMAs.
