Lee Kum Kee. Chinese Wonderland
Agency: Media Bounty Copywriter: Tom Lee
BRIEF: Chinese New Year is not only a time of fantastic celebration but a time of fantastic food. We were tasked with creating a campaign that puts Lee Kum Kee at the fore of peoples minds when creating their Celebration Feasts.
SOLUTION: With Chinese New Year 2023 the year of the water rabbit, we sent people down a veritable rabbit holeinto a Chinese Wonderland to bring to life the wonderful array of cuisine and flavour experiences that can be had with Lee Kum Kee.
RESULTS: TBC. Work currently live across VOD platforms, digital and social throughout Europe.
Lee Kum Kee. Unleash Your Soyper Powers
Agency: Media Bounty Copywriter: Tommy Lee
BRIEF: The pros already know about Lee Kum Kee’s superior product quality. We needed to show the value to everyday cooks, proving that the whole, deliciously versatile Soy Sauce range can elevate dishes, whatever the cuisine.
SOLUTION: Introducing the Soy-per Heroes! Lee Kum Kee’s soy sauce range, personified in superhero form on a quest to banish the bland from the kitchen. Igniting the excitement of home cooks, and allowing them to show off their own culinary superpowers.
RESULTS: TBC. Work currently live across VOD platforms, digital and social throughout Europe.